Baisden was prompted to launch the new program after he posted, “A real man takes care of his kids no matter what the relationship is with the mother of the child,” to his Facebook page. The response he got was so overwhelming with millions of views, likes and comments that he decided to take action.

The overall goal for the program is to help recruit African American male mentors for the 12,000 African American boys on the Big Brothers Big Sisters waiting list.

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