Comedian and actor Kevin Hart has signed a new licensing deal with Authentic Brands Group, granting the company rights to his name and making him a shareholder.
The partnership aims to accelerate growth and diversification, allowing Hart to expand into new verticals such as consumer products, digital platforms, and live experiences.
With an estimated net worth of over $400 million, Hart is focused on building a brand legacy that will last for generations. Authentic Brands Group, known for partnering with major figures and legacy brands, sees Hart's vision as a perfect fit for their business model.