This Valentine's Day many companies and brands are taking on the breakup market. The Bronx Zoo announced it's bringing back its Name-a-Roach campaign, where people can make a 15-dollar donation to name a Madagascar Hissing Cockroach after an ex.
The San Antonio Zoo announced its fundraiser, Cry Me a Cockroach, where people can pay five dollars to name a cockroach, or pay 15 dollars to name a rat, which will be fed to the zoo's animals.
Angry Orchard Hard Cider is offering the opportunity to ship your ex's belongings to them in exchange for cash and will use the items to donate to appropriate organizations, "that way nothing goes to waste, except the relationship itself."
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