Drake Launches Luxury Fragrance Line With $152 Scent

Drake is expanding beyond music and stepping deeper into the lifestyle space.

The rapper just released a new fragrance called “Cloudar” through his Better World Fragrance House brand, with the scent retailing for $152.

Drake says the fragrance is designed to leave a “lasting presence,” and fans online are already debating whether the price tag is worth it.

The move adds another business venture to Drake’s growing empire outside of music, proving he continues to leverage his brand far beyond the charts.