The Strawberry Letter heard on The Steve Harvey Morning Show Wednesday, December 31st, 2025. Subject: "He Said, She Said"

See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Elliot Holland.

The managing partner of Guardian Due Diligence.  Here’s a breakdown of the key topics and highlights:

Key Themes & Highlights

1. Buying Small Businesses vs. Franchises

   • Holland explains the differences between purchasing a franchise and acquiring an independent business.
   • He highlights the risk-reward balance, noting that franchises offer a structured model, while independent businesses can be more lucrative but require deeper due diligence.

2. Financial Strategies for Business Acquisition

   • He discusses the SBA 7(a) loan program, which allows buyers to acquire businesses with 90-95% financing, making ownership more accessible.
   • Holland explains how leveraging financing can turn a small investment into a million-dollar business.

3. Due Diligence & Avoiding Bad Deals

   • He emphasizes the importance of financial diligence to ensure buyers don’t acquire failing businesses.
   • Holland shares red flags to watch for, such as misleading financials and sellers masking poor performance.

4. Masterclass for First-Time Buyers

   • Holland introduces his Business Buying Masterclass, designed to educate entrepreneurs on the acquisition process.
   • He provides one-on-one coaching, helping buyers navigate financing, negotiations, and deal structuring.

5. Success Stories & Case Studies

   • He shares examples of clients who successfully acquired businesses, including a 24-year-old entrepreneur and a 60-year-old investor.
   • Holland highlights how his expertise helped buyers secure financing, conduct due diligence, and close profitable deals.

About Elliot Holland & Guardian Due Diligence

Elliot Holland is a Harvard MBA, private equity investor, and business acquisition expert. He founded Guardian Due Diligence to help first-time buyers confidently purchase profitable businesses. His firm specializes in financial diligence, ensuring buyers make informed decisions and avoid costly mistakes. Through his masterclass and consulting, Holland empowers entrepreneurs to build wealth through business ownership.

#BEST

#STRAW

#SHMS

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Elliot Holland.

The managing partner of Guardian Due Diligence.  Here’s a breakdown of the key topics and highlights:

Key Themes & Highlights

1. Buying Small Businesses vs. Franchises

   • Holland explains the differences between purchasing a franchise and acquiring an independent business.
   • He highlights the risk-reward balance, noting that franchises offer a structured model, while independent businesses can be more lucrative but require deeper due diligence.

2. Financial Strategies for Business Acquisition

   • He discusses the SBA 7(a) loan program, which allows buyers to acquire businesses with 90-95% financing, making ownership more accessible.
   • Holland explains how leveraging financing can turn a small investment into a million-dollar business.

3. Due Diligence & Avoiding Bad Deals

   • He emphasizes the importance of financial diligence to ensure buyers don’t acquire failing businesses.
   • Holland shares red flags to watch for, such as misleading financials and sellers masking poor performance.

4. Masterclass for First-Time Buyers

   • Holland introduces his Business Buying Masterclass, designed to educate entrepreneurs on the acquisition process.
   • He provides one-on-one coaching, helping buyers navigate financing, negotiations, and deal structuring.

5. Success Stories & Case Studies

   • He shares examples of clients who successfully acquired businesses, including a 24-year-old entrepreneur and a 60-year-old investor.
   • Holland highlights how his expertise helped buyers secure financing, conduct due diligence, and close profitable deals.

About Elliot Holland & Guardian Due Diligence

Elliot Holland is a Harvard MBA, private equity investor, and business acquisition expert. He founded Guardian Due Diligence to help first-time buyers confidently purchase profitable businesses. His firm specializes in financial diligence, ensuring buyers make informed decisions and avoid costly mistakes. Through his masterclass and consulting, Holland empowers entrepreneurs to build wealth through business ownership.

#BEST

#STRAW

#SHMS

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Elliot Holland.

The managing partner of Guardian Due Diligence.  Here’s a breakdown of the key topics and highlights:

Key Themes & Highlights

1. Buying Small Businesses vs. Franchises

   • Holland explains the differences between purchasing a franchise and acquiring an independent business.
   • He highlights the risk-reward balance, noting that franchises offer a structured model, while independent businesses can be more lucrative but require deeper due diligence.

2. Financial Strategies for Business Acquisition

   • He discusses the SBA 7(a) loan program, which allows buyers to acquire businesses with 90-95% financing, making ownership more accessible.
   • Holland explains how leveraging financing can turn a small investment into a million-dollar business.

3. Due Diligence & Avoiding Bad Deals

   • He emphasizes the importance of financial diligence to ensure buyers don’t acquire failing businesses.
   • Holland shares red flags to watch for, such as misleading financials and sellers masking poor performance.

4. Masterclass for First-Time Buyers

   • Holland introduces his Business Buying Masterclass, designed to educate entrepreneurs on the acquisition process.
   • He provides one-on-one coaching, helping buyers navigate financing, negotiations, and deal structuring.

5. Success Stories & Case Studies

   • He shares examples of clients who successfully acquired businesses, including a 24-year-old entrepreneur and a 60-year-old investor.
   • Holland highlights how his expertise helped buyers secure financing, conduct due diligence, and close profitable deals.

About Elliot Holland & Guardian Due Diligence

Elliot Holland is a Harvard MBA, private equity investor, and business acquisition expert. He founded Guardian Due Diligence to help first-time buyers confidently purchase profitable businesses. His firm specializes in financial diligence, ensuring buyers make informed decisions and avoid costly mistakes. Through his masterclass and consulting, Holland empowers entrepreneurs to build wealth through business ownership.

#BEST

#STRAW

#SHMS

See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Marcus Sonnier.

Founder of Snowie Atlanta:

🎯 Purpose of the Interview

To showcase Marcus Sonnier’s journey from corporate America to entrepreneurship, highlight the inspiration behind Snowie Atlanta, and share insights on financial literacy, legacy-building, and faith-driven decision-making.

🔑 Key Takeaways 1. From Corporate VP to Entrepreneur

• Marcus left a successful career as VP of PR supervision at a financial services firm to start Snowie Atlanta.
• He worked both jobs for five years before fully transitioning.
• His leap was guided by faith and a desire for self-reliance.

“I looked at my wife and said, ‘Hey, I'm getting one more bonus check. And then I'm jumping off the plane.’”

2. The Product: Shaved Ice with a Twist

• Snowie Atlanta offers customizable shaved ice with self-serve flavor stations.
• Inspired by childhood experiences in Louisiana with snowball stands.

“We give away the shaved ice, but we sell you the smiles.”

3. Family Legacy & Financial Literacy

• Marcus started the business to teach his sons about money—earning, saving, investing, and giving.
• His sons were involved from the beginning, learning entrepreneurship firsthand.

“I said, guys, look, we're going to be entrepreneurs in this business. We're going to do it together.”

4. Faith as a Driving Force

• Marcus credits divine guidance for his journey and connections.
• He views his business as a calling and a platform for community impact.

“I could feel God in my spirit saying, ‘Oh, you trust me, you really do.’”

5. Community Impact & Expansion

• Snowie Atlanta is expanding into Truist Park, home of the Atlanta Braves.
• The goal is to become a staple attraction and enhance the fan experience.

“I want all kids to want to go to a Braves game… to get a Snowie and have an experience.”

6. Giving Back

• Snowie Atlanta participates in fundraising for schools, churches, and nonprofits.
• Marcus finds joy in writing checks back to organizations that serve the community.

💬 Notable Quotes

• “You may not get everything you work for, but you will work for everything you get.”
• “We serve memories.”
• “I’m just trying to be obedient and do what I think God wants me to do in this business.”

#SHMS #STRAW #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Marcus Sonnier.

Founder of Snowie Atlanta:

🎯 Purpose of the Interview

To showcase Marcus Sonnier’s journey from corporate America to entrepreneurship, highlight the inspiration behind Snowie Atlanta, and share insights on financial literacy, legacy-building, and faith-driven decision-making.

🔑 Key Takeaways 1. From Corporate VP to Entrepreneur

• Marcus left a successful career as VP of PR supervision at a financial services firm to start Snowie Atlanta.
• He worked both jobs for five years before fully transitioning.
• His leap was guided by faith and a desire for self-reliance.

“I looked at my wife and said, ‘Hey, I'm getting one more bonus check. And then I'm jumping off the plane.’”

2. The Product: Shaved Ice with a Twist

• Snowie Atlanta offers customizable shaved ice with self-serve flavor stations.
• Inspired by childhood experiences in Louisiana with snowball stands.

“We give away the shaved ice, but we sell you the smiles.”

3. Family Legacy & Financial Literacy

• Marcus started the business to teach his sons about money—earning, saving, investing, and giving.
• His sons were involved from the beginning, learning entrepreneurship firsthand.

“I said, guys, look, we're going to be entrepreneurs in this business. We're going to do it together.”

4. Faith as a Driving Force

• Marcus credits divine guidance for his journey and connections.
• He views his business as a calling and a platform for community impact.

“I could feel God in my spirit saying, ‘Oh, you trust me, you really do.’”

5. Community Impact & Expansion

• Snowie Atlanta is expanding into Truist Park, home of the Atlanta Braves.
• The goal is to become a staple attraction and enhance the fan experience.

“I want all kids to want to go to a Braves game… to get a Snowie and have an experience.”

6. Giving Back

• Snowie Atlanta participates in fundraising for schools, churches, and nonprofits.
• Marcus finds joy in writing checks back to organizations that serve the community.

💬 Notable Quotes

• “You may not get everything you work for, but you will work for everything you get.”
• “We serve memories.”
• “I’m just trying to be obedient and do what I think God wants me to do in this business.”

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Marcus Sonnier.

Founder of Snowie Atlanta:

🎯 Purpose of the Interview

To showcase Marcus Sonnier’s journey from corporate America to entrepreneurship, highlight the inspiration behind Snowie Atlanta, and share insights on financial literacy, legacy-building, and faith-driven decision-making.

🔑 Key Takeaways 1. From Corporate VP to Entrepreneur

• Marcus left a successful career as VP of PR supervision at a financial services firm to start Snowie Atlanta.
• He worked both jobs for five years before fully transitioning.
• His leap was guided by faith and a desire for self-reliance.

“I looked at my wife and said, ‘Hey, I'm getting one more bonus check. And then I'm jumping off the plane.’”

2. The Product: Shaved Ice with a Twist

• Snowie Atlanta offers customizable shaved ice with self-serve flavor stations.
• Inspired by childhood experiences in Louisiana with snowball stands.

“We give away the shaved ice, but we sell you the smiles.”

3. Family Legacy & Financial Literacy

• Marcus started the business to teach his sons about money—earning, saving, investing, and giving.
• His sons were involved from the beginning, learning entrepreneurship firsthand.

“I said, guys, look, we're going to be entrepreneurs in this business. We're going to do it together.”

4. Faith as a Driving Force

• Marcus credits divine guidance for his journey and connections.
• He views his business as a calling and a platform for community impact.

“I could feel God in my spirit saying, ‘Oh, you trust me, you really do.’”

5. Community Impact & Expansion

• Snowie Atlanta is expanding into Truist Park, home of the Atlanta Braves.
• The goal is to become a staple attraction and enhance the fan experience.

“I want all kids to want to go to a Braves game… to get a Snowie and have an experience.”

6. Giving Back

• Snowie Atlanta participates in fundraising for schools, churches, and nonprofits.
• Marcus finds joy in writing checks back to organizations that serve the community.

💬 Notable Quotes

• “You may not get everything you work for, but you will work for everything you get.”
• “We serve memories.”
• “I’m just trying to be obedient and do what I think God wants me to do in this business.”

#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Jennifer Barbosa.

CEO and Founder of International Supply Partners (ISP), about breaking into government contracting, navigating a male-dominated industry, and the complexities of supply chain management.

🔑 Key Themes & Highlights

Breaking into Government Contracting

• Barbosa started her business by targeting government contracts, recognizing that the government is the largest buyer of goods and services.
• She explained how RFQs (Request for Quotes) and RFPs (Request for Proposals) allow new suppliers to compete for contracts.

Navigating a Male-Dominated Industry

• She admitted that entering the industrial supply sector was challenging but credited her fearlessness and determination for her success.
• Barbosa emphasized that women entrepreneurs must focus on value and expertise rather than industry stereotypes.

Supply Chain & Procurement Strategies

• ISP specializes in safety, PPE, industrial, janitorial, and construction supplies, ensuring cost-effective procurement solutions.
• Barbosa detailed how understanding supply chain logistics helped her compete with big-box suppliers.

COVID-19 & PPE Pricing Surge

• During the pandemic, PPE prices skyrocketed due to high demand and supply chain disruptions.
• Barbosa explained how manufacturers shifted production to PPE, leading to price gouging and bidding wars.

Diversity, Equity & Inclusion (DEI) in Business

• Barbosa’s company is certified as a minority-owned and women-owned business, but she emphasized that quality and service—not identity—should drive business success.
• She believes that DEI initiatives should not be the sole reason for doing business, but rather a tool for leveraging opportunities.

📘 About Jennifer Barbosa & International Supply Partners
Jennifer Barbosa is a visionary entrepreneur and supply chain specialist, leading International Supply Partners (ISP) in streamlining procurement for businesses and government agencies. ISP is a trusted provider of essential goods, ensuring efficiency, reliability, and competitive pricing.

#BEST

#STRAW

#SHMS

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Jennifer Barbosa.

CEO and Founder of International Supply Partners (ISP), about breaking into government contracting, navigating a male-dominated industry, and the complexities of supply chain management.

🔑 Key Themes & Highlights

Breaking into Government Contracting

• Barbosa started her business by targeting government contracts, recognizing that the government is the largest buyer of goods and services.
• She explained how RFQs (Request for Quotes) and RFPs (Request for Proposals) allow new suppliers to compete for contracts.

Navigating a Male-Dominated Industry

• She admitted that entering the industrial supply sector was challenging but credited her fearlessness and determination for her success.
• Barbosa emphasized that women entrepreneurs must focus on value and expertise rather than industry stereotypes.

Supply Chain & Procurement Strategies

• ISP specializes in safety, PPE, industrial, janitorial, and construction supplies, ensuring cost-effective procurement solutions.
• Barbosa detailed how understanding supply chain logistics helped her compete with big-box suppliers.

COVID-19 & PPE Pricing Surge

• During the pandemic, PPE prices skyrocketed due to high demand and supply chain disruptions.
• Barbosa explained how manufacturers shifted production to PPE, leading to price gouging and bidding wars.

Diversity, Equity & Inclusion (DEI) in Business

• Barbosa’s company is certified as a minority-owned and women-owned business, but she emphasized that quality and service—not identity—should drive business success.
• She believes that DEI initiatives should not be the sole reason for doing business, but rather a tool for leveraging opportunities.

📘 About Jennifer Barbosa & International Supply Partners
Jennifer Barbosa is a visionary entrepreneur and supply chain specialist, leading International Supply Partners (ISP) in streamlining procurement for businesses and government agencies. ISP is a trusted provider of essential goods, ensuring efficiency, reliability, and competitive pricing.

#BEST

#STRAW

#SHMS

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.