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Brand Building: Learn to monetize your unique talent(s) and create multiple streams of income.

Brand Building: She challenges stereotypes about Africa’s capabilities and resources.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Valerie Obaze.

Founder of R&R Skincare.  


🎯 Purpose of the Interview

The interview aims to:

  • Highlight Valerie Obaze’s entrepreneurial journey in founding R&R Skincare.
  • Challenge stereotypes about Africa’s capabilities and resources.
  • Promote African-made beauty products and their global relevance.
  • Inspire others, especially women and diaspora Africans, to invest in and build businesses rooted in African heritage.

🧠 Key Takeaways 1. Breaking African Stereotypes

  • Valerie and Rushion discuss how Africa is often misrepresented in Western media.
  • Valerie emphasizes that ignorance is not always malicious, but it’s time to reframe the narrative through firsthand experience and platforms like social media.

“Ignorance doesn’t always have to be an insult. If you don’t know, you just don’t know better.” – Valerie Obaze


2. The Birth of R&R Skincare

  • Inspired by the birth of her daughter, Valerie sought natural skincare solutions.
  • She discovered liquid shea oil, which became her first product.
  • The brand name “R&R” stands for Rebecca Rose (her daughter’s name) and also Rest & Relaxation.

“I wanted to create a product that makes using these raw materials from the continent enjoyable.” – Valerie Obaze


3. From Garage to Global

  • Valerie started in her mother-in-law’s garage, turning it into a compliant mini factory.
  • She had no formal business plan, relying on her PR and branding background.
  • The brand now has three stores: one in Lagos and two in Accra, including one at the airport.

4. Authenticity and African Pride

  • Valerie insists on maintaining the African identity of her brand.
  • She uses locally sourced ingredients and ensures cruelty-free testing.
  • The brand supports women in the supply chain, creating economic opportunities.

“We don’t intend to hide that in any way. We just wanted to make raw materials sexy.” – Valerie Obaze


5. Expansion to the U.S.

  • Valerie is expanding R&R Skincare to the U.S., leveraging social media, activations, and PR expertise.
  • Products are manufactured in Africa, but distributed from U.S. warehouses to ensure timely delivery.

“We found our tribe over here… and this was the right time to come back to America.” – Valerie Obaze


🧴 Product Highlights

  • Shea Oil – First product, moisturizing and healing.
  • Body Butter – Whipped, light, and rich in essential oils.
  • Liquid Black Soap – Modern take on traditional African cleansing.
  • Hand Cream – Convenient and portable for dry conditions.

🌍 Big Picture Vision

Valerie’s goal is to grow an African brand globally, showcasing the richness of African resources and empowering local economies.

“This is just a small representative of the entire continent and what it is capable of.” – Valerie Obaze


#SHMS #STRAW #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Brand Building: Learn to monetize your unique talent(s) and create multiple streams of income.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Nicole Roberts Jones.


🎯 Purpose of the Interview

The interview aims to:

  • Introduce Dr. Nicole Roberts Jones’ work helping entrepreneurs and professionals “bankroll their brilliance”.
  • Encourage listeners to monetize their unique talents and create multiple streams of income.
  • Inspire individuals to align their purpose with their profession for greater impact and fulfillment.
  • Share strategies for overcoming fear, embracing authenticity, and building scalable businesses.

🧠 Key Takeaways 1. From Casting to Coaching

Nicole’s early career in talent management and casting helped her develop a gift for recognizing people’s potential. She now uses that gift to help entrepreneurs and executives identify their “DNA” (Distinct Natural Ability) and turn it into income.

“I could see you and how you could fit into the script… That’s really what I do with entrepreneurs now.” – Dr. Nicole Roberts Jones


2. Purpose Is Your Power

Nicole emphasizes that purpose is the one thing you never get fired from. Aligning your work with your purpose leads to higher performance and deeper fulfillment.

“When you bless somebody with the thing that you do, they’re gaining—and you’re gaining for God.” – Dr. Nicole Roberts Jones


3. Multiple Streams of Income

She teaches clients to diversify their income by creating products, programs, and services that don’t require their constant presence—what she calls “money while you sleep” or “mailbox money.”

Examples include:

  • Lawyers creating online courses for clients who can’t afford billable hours.
  • Gymnasts licensing their training methods and renting out facilities.

“Your comfort zone is where your dreams go to die.” – Dr. Nicole Roberts Jones
“If you are physically tied to the money you make, you’re capping your potential.” – Rushion McDonald


4. Stop Giving Away Your Brilliance

Nicole warns against giving away intellectual property for free. She encourages professionals to recognize the value of their expertise and package it into paid offerings.

“You’re giving away your cookie for free… You have value that people will pay for.” – Dr. Nicole Roberts Jones


5. Create a Methodology

She helps clients build a blueprint for their expertise, turning routines and habits into teachable systems. Her metaphor: “You can’t see the label from inside the jar,” meaning people often overlook their own value.

“It’s really helping someone produce the value that is coming out of you effortlessly.” – Dr. Nicole Roberts Jones


6. Authenticity Is a Business Strategy

Nicole encourages people to embrace their full personality, even if it’s “too much” for some. She believes that being yourself is the key to attracting the right audience and opportunities.

“Stop letting people turn down your light. This is who I am. God made me this way.” – Dr. Nicole Roberts Jones


💬 Memorable Quotes

  • “Corporate doesn’t need more of corporate.”
  • “Faith is the substance of things hoped for, the evidence of things not seen.”
  • “Each of us were born to disrupt whatever system we’re called to work in.”

🌟 Impact of the Interview

This episode is a masterclass in personal branding, purpose alignment, and entrepreneurial strategy. Nicole’s energy and clarity make her insights actionable and inspiring, especially for professionals looking to pivot, scale, or rediscover their value.

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Brand Building: She challenges stereotypes about Africa’s capabilities and resources.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Valerie Obaze.

Founder of R&R Skincare.  


🎯 Purpose of the Interview

The interview aims to:

  • Highlight Valerie Obaze’s entrepreneurial journey in founding R&R Skincare.
  • Challenge stereotypes about Africa’s capabilities and resources.
  • Promote African-made beauty products and their global relevance.
  • Inspire others, especially women and diaspora Africans, to invest in and build businesses rooted in African heritage.

🧠 Key Takeaways 1. Breaking African Stereotypes

  • Valerie and Rushion discuss how Africa is often misrepresented in Western media.
  • Valerie emphasizes that ignorance is not always malicious, but it’s time to reframe the narrative through firsthand experience and platforms like social media.

“Ignorance doesn’t always have to be an insult. If you don’t know, you just don’t know better.” – Valerie Obaze


2. The Birth of R&R Skincare

  • Inspired by the birth of her daughter, Valerie sought natural skincare solutions.
  • She discovered liquid shea oil, which became her first product.
  • The brand name “R&R” stands for Rebecca Rose (her daughter’s name) and also Rest & Relaxation.

“I wanted to create a product that makes using these raw materials from the continent enjoyable.” – Valerie Obaze


3. From Garage to Global

  • Valerie started in her mother-in-law’s garage, turning it into a compliant mini factory.
  • She had no formal business plan, relying on her PR and branding background.
  • The brand now has three stores: one in Lagos and two in Accra, including one at the airport.

4. Authenticity and African Pride

  • Valerie insists on maintaining the African identity of her brand.
  • She uses locally sourced ingredients and ensures cruelty-free testing.
  • The brand supports women in the supply chain, creating economic opportunities.

“We don’t intend to hide that in any way. We just wanted to make raw materials sexy.” – Valerie Obaze


5. Expansion to the U.S.

  • Valerie is expanding R&R Skincare to the U.S., leveraging social media, activations, and PR expertise.
  • Products are manufactured in Africa, but distributed from U.S. warehouses to ensure timely delivery.

“We found our tribe over here… and this was the right time to come back to America.” – Valerie Obaze


🧴 Product Highlights

  • Shea Oil – First product, moisturizing and healing.
  • Body Butter – Whipped, light, and rich in essential oils.
  • Liquid Black Soap – Modern take on traditional African cleansing.
  • Hand Cream – Convenient and portable for dry conditions.

🌍 Big Picture Vision

Valerie’s goal is to grow an African brand globally, showcasing the richness of African resources and empowering local economies.

“This is just a small representative of the entire continent and what it is capable of.” – Valerie Obaze


#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Brand Building: Learn to monetize your unique talent(s) and create multiple streams of income.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Nicole Roberts Jones.


🎯 Purpose of the Interview

The interview aims to:

  • Introduce Dr. Nicole Roberts Jones’ work helping entrepreneurs and professionals “bankroll their brilliance”.
  • Encourage listeners to monetize their unique talents and create multiple streams of income.
  • Inspire individuals to align their purpose with their profession for greater impact and fulfillment.
  • Share strategies for overcoming fear, embracing authenticity, and building scalable businesses.

🧠 Key Takeaways 1. From Casting to Coaching

Nicole’s early career in talent management and casting helped her develop a gift for recognizing people’s potential. She now uses that gift to help entrepreneurs and executives identify their “DNA” (Distinct Natural Ability) and turn it into income.

“I could see you and how you could fit into the script… That’s really what I do with entrepreneurs now.” – Dr. Nicole Roberts Jones


2. Purpose Is Your Power

Nicole emphasizes that purpose is the one thing you never get fired from. Aligning your work with your purpose leads to higher performance and deeper fulfillment.

“When you bless somebody with the thing that you do, they’re gaining—and you’re gaining for God.” – Dr. Nicole Roberts Jones


3. Multiple Streams of Income

She teaches clients to diversify their income by creating products, programs, and services that don’t require their constant presence—what she calls “money while you sleep” or “mailbox money.”

Examples include:

  • Lawyers creating online courses for clients who can’t afford billable hours.
  • Gymnasts licensing their training methods and renting out facilities.

“Your comfort zone is where your dreams go to die.” – Dr. Nicole Roberts Jones
“If you are physically tied to the money you make, you’re capping your potential.” – Rushion McDonald


4. Stop Giving Away Your Brilliance

Nicole warns against giving away intellectual property for free. She encourages professionals to recognize the value of their expertise and package it into paid offerings.

“You’re giving away your cookie for free… You have value that people will pay for.” – Dr. Nicole Roberts Jones


5. Create a Methodology

She helps clients build a blueprint for their expertise, turning routines and habits into teachable systems. Her metaphor: “You can’t see the label from inside the jar,” meaning people often overlook their own value.

“It’s really helping someone produce the value that is coming out of you effortlessly.” – Dr. Nicole Roberts Jones


6. Authenticity Is a Business Strategy

Nicole encourages people to embrace their full personality, even if it’s “too much” for some. She believes that being yourself is the key to attracting the right audience and opportunities.

“Stop letting people turn down your light. This is who I am. God made me this way.” – Dr. Nicole Roberts Jones


💬 Memorable Quotes

  • “Corporate doesn’t need more of corporate.”
  • “Faith is the substance of things hoped for, the evidence of things not seen.”
  • “Each of us were born to disrupt whatever system we’re called to work in.”

🌟 Impact of the Interview

This episode is a masterclass in personal branding, purpose alignment, and entrepreneurial strategy. Nicole’s energy and clarity make her insights actionable and inspiring, especially for professionals looking to pivot, scale, or rediscover their value.

#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

Brand Building: She challenges stereotypes about Africa’s capabilities and resources.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Valerie Obaze.

Founder of R&R Skincare.  


🎯 Purpose of the Interview

The interview aims to:

  • Highlight Valerie Obaze’s entrepreneurial journey in founding R&R Skincare.
  • Challenge stereotypes about Africa’s capabilities and resources.
  • Promote African-made beauty products and their global relevance.
  • Inspire others, especially women and diaspora Africans, to invest in and build businesses rooted in African heritage.

🧠 Key Takeaways 1. Breaking African Stereotypes

  • Valerie and Rushion discuss how Africa is often misrepresented in Western media.
  • Valerie emphasizes that ignorance is not always malicious, but it’s time to reframe the narrative through firsthand experience and platforms like social media.

“Ignorance doesn’t always have to be an insult. If you don’t know, you just don’t know better.” – Valerie Obaze


2. The Birth of R&R Skincare

  • Inspired by the birth of her daughter, Valerie sought natural skincare solutions.
  • She discovered liquid shea oil, which became her first product.
  • The brand name “R&R” stands for Rebecca Rose (her daughter’s name) and also Rest & Relaxation.

“I wanted to create a product that makes using these raw materials from the continent enjoyable.” – Valerie Obaze


3. From Garage to Global

  • Valerie started in her mother-in-law’s garage, turning it into a compliant mini factory.
  • She had no formal business plan, relying on her PR and branding background.
  • The brand now has three stores: one in Lagos and two in Accra, including one at the airport.

4. Authenticity and African Pride

  • Valerie insists on maintaining the African identity of her brand.
  • She uses locally sourced ingredients and ensures cruelty-free testing.
  • The brand supports women in the supply chain, creating economic opportunities.

“We don’t intend to hide that in any way. We just wanted to make raw materials sexy.” – Valerie Obaze


5. Expansion to the U.S.

  • Valerie is expanding R&R Skincare to the U.S., leveraging social media, activations, and PR expertise.
  • Products are manufactured in Africa, but distributed from U.S. warehouses to ensure timely delivery.

“We found our tribe over here… and this was the right time to come back to America.” – Valerie Obaze


🧴 Product Highlights

  • Shea Oil – First product, moisturizing and healing.
  • Body Butter – Whipped, light, and rich in essential oils.
  • Liquid Black Soap – Modern take on traditional African cleansing.
  • Hand Cream – Convenient and portable for dry conditions.

🌍 Big Picture Vision

Valerie’s goal is to grow an African brand globally, showcasing the richness of African resources and empowering local economies.

“This is just a small representative of the entire continent and what it is capable of.” – Valerie Obaze


#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

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